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April


C&L

Contracts and Licensing with Lisa Shaftel


When | Wednesday, April 28
7:00-7:15 p.m. Networking
7:15 p.m. Presentation begins


Where
| MassArt Tower Building, 11th floor
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How should your contracts (letters of agreement, confirmations) look?
Are your contracts airtight or are they full of holes?
Get the answers.
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Part 1: Contracts
What are contracts and why do you need them? What should you make sure to put into your next contract? We'll be learning about these important documents with the Graphic Artists Guild's Advocacy Chairperson, Lisa Shaftel (she led our Copyright and Infringement workshop a few months back) and how to create a proper agreement without a lawyer and with one hand behind your back. 


This program will include:
  • How to write your own agreement in plain English, and what points should be included.
  • Sample boilerplate contracts from the Graphic Artists Guild will be handed out.
  • Negotiating terms in contracts that clients give you as well as definitions for the different terms.
  • What is a Work-Made-For-Hire agreement?
  • What is an All-Rights agreement (also called an “assignment of rights”)?
  • Why you should keep the copyright to your work, and why and when you should sell them.
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Learn new ways to earn money through licensing.
Get started.
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Part 2: What is Licensing?
Licensing is big business, presenting tremendous opportunities for graphic artists of all disciplines to generate revenue in new markets. However, far too many artists don't recognize that licensing can be a hugely profitable segment of their business. Get the information you need to get started! 


Some points from Lisa's presentation:
  • An overview of licensing art.
  • How to license your own work for various uses in the marketplace.
  • How to license other people’s work to incorporate into your own projects.
  • What is the Creative Commons licensing model (it’s not copyright)?
  • What are the various licensing opportunities available to artists?
 
Cost |
Students w/ valid ID: $5
Guild Members and MassArt Alumni: $8
Non-members: $15

About Lisa Shaftel
:
Lisa Shaftel is an illustrator and scenic artist, and has been a Graphic Artists Guild member for 24 years. She was elected National Advocacy Committee Chair in January 2004, and again in 2006, 2008 and 2010. As National Advocacy Committee Chair, Lisa assists artists who contact the Guild for help with client/contract disputes, business practices and ethics, and attorney referrals. She educates creative professionals and keeps the Guild in the forefront of the industry on issues affecting artists’ rights, such as copyright and orphan works, by writing Congressional testimonies, Guild White Papers, and a regular column in the “Guild News”. She advocates for artists at Congressional hearings, at meetings and discussions with the U.S. Copyright Office and other organizations representing creative professionals.


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